nichola corfield – Sales and Marketing Leader at Crowne Plaza Solihull
In the dynamic world of hospitality, delivering more than just accommodation is essential. Hotels must provide meaningful experiences that make a lasting impact on guests. Nichola Corfield, Sales and Marketing Manager at Crowne Plaza Solihull, exemplifies this philosophy with her dedication, expertise, and personalised approach. With over 25 years of experience in hospitality, she has become a trusted professional for businesses, charities, agencies, and individuals seeking exceptional event planning, conferences, weddings, and accommodation solutions.
This article explores Nichola Corfield’s career journey, her role at the Crowne Plaza Solihull, the facilities she promotes, and the unique way she builds strong partnerships with her clients.
Nichola Corfield: A Professional with Passion
25 Years of Hospitality Experience
Nichola Corfield’s career spans more than two decades in the hospitality sector. Her extensive background has given her deep insights into the diverse needs of clients — from large corporations to local charities and individuals planning personal celebrations. Her wealth of experience ensures that no detail is overlooked when designing and managing events.
A Client-Centred Approach
What makes Nichola stand out is her passion for people. She takes the time to understand what truly matters to each client, whether it’s seamless technology support during a business conference or creating a magical atmosphere for a wedding celebration. By listening carefully and delivering beyond expectations, Nichola ensures lasting partnerships rather than one-off transactions.
The Role of Sales and Marketing Manager
Driving Business Success
As Sales and Marketing Manager at Crowne Plaza Solihull, Nichola is responsible for showcasing the hotel’s wide range of services. She works closely with corporate clients, event organisers, and individuals to deliver tailored solutions. Her expertise not only supports event execution but also drives the hotel’s growth by developing marketing strategies that attract new customers and retain loyal ones.
Supporting Events of All Sizes
From intimate family gatherings to large conferences with hundreds of delegates, Nichola ensures every event is planned and executed with precision. Her role includes coordinating logistics, liaising with catering teams, managing accommodation blocks, and ensuring smooth communication between the hotel and the client.
Crowne Plaza Solihull: A Premier Hospitality Destination
Central Yet Tranquil Location
Crowne Plaza Solihull enjoys a unique position. Located in the heart of Solihull but surrounded by leafy grounds, it offers the best of both worlds: a peaceful environment with the convenience of excellent transport links. The hotel is minutes away from Birmingham Airport, the NEC, and Solihull train station, which provides direct trains to London Marylebone. Guests also benefit from free on-site parking, adding to the ease of arrival.
Accommodation and Comfort
The hotel features 120 well-designed bedrooms, ensuring guests have a relaxing stay. Whether travelling for business or leisure, visitors can rely on modern amenities, stylish interiors, and welcoming service. Nichola often highlights how these facilities complement events, as delegates and guests can stay on-site without stress.
Versatile Meeting and Event Spaces
With 12 flexible conference and event rooms, the Crowne Plaza Solihull can host up to 200 delegates. Each room is equipped with the latest technology, making them ideal for training sessions, board meetings, conferences, or weddings. Nichola’s expertise helps clients choose the right space for their needs, ensuring functionality and style.
Dining and Leisure
The Terrace restaurant offers delicious meals in a contemporary setting, with the added attraction of an outdoor lakeside terrace. Guests also have access to leisure facilities, including a swimming pool and wellness amenities, providing balance between productivity and relaxation.
Supporting Clients and Building Partnerships
Helping Businesses Succeed
Nichola regularly collaborates with companies to provide venues for strategy meetings, training programmes, and product launches. Her ability to align the hotel’s facilities with business objectives makes her a valuable partner for corporate clients.
Creating Memorable Personal Events
For individuals and families, Nichola’s focus is on delivering unforgettable celebrations. Whether it’s a wedding, an anniversary, or a birthday party, she ensures that the event reflects the client’s vision. By managing details such as décor, catering, and flow of the day, she helps turn ideas into lasting memories.
Community Engagement
Nichola also works closely with charities and agencies, offering support that goes beyond event logistics. Her community-minded approach reflects her belief that hospitality is about service and relationships as much as it is about business.
Valor Hospitality Partners
A Global Management Network
The Crowne Plaza Solihull is managed by Valor Hospitality Partners, a world-leading hotel management company. With more than 90 projects across international markets, Valor combines global expertise with a localised touch.
Innovative Hospitality Philosophy
Valor Hospitality describes itself as a team of “Hotelitarians” — people who are curious, courageous, and dedicated to improving how hotels operate. This philosophy aligns with Nichola’s personal approach, where creativity and client satisfaction drive every decision. By blending international standards with local character, Valor ensures that properties like Crowne Plaza Solihull stand out.
Why Clients Choose Nichola Corfield and Crowne Plaza Solihull
Business Benefits
For corporate clients, the advantages are clear: modern facilities, excellent transport connections, on-site accommodation, and professional support. Nichola’s expertise ensures smooth execution, leaving clients free to focus on their goals.
Personal and Social Events
For weddings and private celebrations, the combination of elegant spaces, tailored catering, and a supportive planning process creates memorable occasions. Nichola’s attention to detail ensures each event feels unique.
Stress-Free Hospitality
Guests enjoy a seamless experience, from check-in to check-out. With comfort, leisure, and dining all under one roof, the hotel delivers convenience without compromise.
Conclusion
Nichola Corfield has built a career based on passion, professionalism, and partnership. At Crowne Plaza Solihull, she plays a crucial role in ensuring the hotel continues to thrive as a leading venue for meetings, conferences, celebrations, and leisure stays.
Her personal approach, combined with the strength of Valor Hospitality Partners, sets her apart in the competitive hospitality industry. For businesses, families, and individuals alike, Nichola offers not only expertise but also genuine care in creating memorable experiences.
